Information Disclosure in Healthcare
I evaluated the impact of Sunshine Act, which was enacted in 2013 and required pharmaceutical companies to report payments to physicians. My current focus is on the impact of information disclosure on payments by Big Pharma and physician's prescribing behaviors.
An Investigation of Marketing Compensation in Medicine: The Impact of the Information Disclosure Regulations. To be presented on Jan. 2023 at HICSS
Online User-Generated Content
When products receive reviews across platforms: Studying the platform concentration of electronic word-of-mouth. Information & Management, 2021, 58, https://doi.org/10.1016/j.im.2021.103532 (IF 7.555). Download PDF
An empirical study of how third-party websites influence the feedback mechanism between online Word-of-Mouth and retail sales. Decision Support Systems, 2015, http://dx.doi.org/10.1016/j.dss.2015.03.010 (IF 5.795) Download PDF
Online Review Manipulations
I studied the impact of online fake product reviews on product sales and deepened the understanding of malicious attack behaviors by proposing a novel iterative review attack strategy.
Appointment Scheduling Optimization
I proposed an innovative appointment strategy by jointly optimizing appointment window and reminder sending time, to in presence of appointment no-shows.
E-commerce Long Tail
I studied the long tail phenomena in e-commerce, and identified that the abundance product variety and online user reviews interact to contribute to this emerging pattern in customer preference.